I'm Nichal, a London-based multidisciplinary brand creative specialising in packaging and brand identity. I build visual systems that hold together across identity, packaging, campaigns, websites, retail environments and digital content — not individual pieces of artwork, but frameworks a growing range can be built on.

My work spans sports nutrition, retail, wellness, lifestyle and consumer products, from single product launches to packaging architecture for ranges of 150+ SKUs rolled out across 10+ international markets. Alongside design, I work in creative and brand management: art directing campaigns, managing artwork and production, overseeing marketplace and ecommerce presentation, and keeping a brand consistent across every customer touchpoint.

I take work from concept through to production and rollout, and bring supporting skills in 3D visualisation, motion design, music production and sound design when a brand needs more than static assets.