About, Nichal Aracchande, Brand Creative in London

Based: London, UK
Working since: 2015
Creative range: No ceiling

Portrait of Nichal Aracchande — Nichal Aracchande, London.

// Statement

I'm Nichal, a London-based brand designer and creative brand manager. I specialise in packaging and brand identity, and I work in the space where design meets running a brand day to day, across sports nutrition, retail, wellness, lifestyle and consumer products.

// How I work

01
Systems over one-offs
I build visual systems that hold together across identity, packaging, campaigns, websites, retail and digital content. Not individual pieces of artwork, but frameworks a growing range can be built on, so the hundredth product still looks like it belongs to the first.
Refined Nutrition, packaging architecture
02
Concept to shelf
Alongside design I work in creative and brand management: art directing campaigns, managing artwork and production, overseeing marketplace and ecommerce presentation, and keeping a brand consistent across every customer touchpoint, from single launches to ranges of 150+ SKUs in 10+ markets.
Liberty Supplements, campaign print
03
Beyond static
When a brand needs more than static assets I bring 3D visualisation, motion design, music production and sound design. New flavours can be marketed before a production sample exists, and a launch can arrive with its own sound.
Refined Nutrition, 3D product visualisation