Portfolio — 2025 / 2026
Nichal Aracchande — Brand Designer & Creative Brand Manager
Building brands across identity, packaging, campaigns and digital — from concept through to rollout. London-based.
Selected Work
Four brands.
Systems, not one-offs.
File · 0012019—PresentRefined Nutrition
Creative Brand Manager
- Brand Management
- Brand & Packaging Design
- Campaign Art Direction
- Social Media & Marketing
Case StudyView →
File · 002OngoingIDENTITY
Brand & Packaging Designer & Project Manager
- Brand Identity
- Packaging
- Digital Design
- Adverts
Case StudyView →
File · 0032023Pretty Nerdy
Co-Founder / Brand Director
- Brand Identity
- Management
- Print & Product Design
- Social Media & Marketing
Case StudyView →
File · 0042024LIBERTY SUPPLEMENTS
Creative Brand Manager
- Art Direction
- Campaign
- Digital
- Website
Case StudyView →
← Swipe to browse case files →
- File · 0012019—Present
Refined Nutrition
Creative Brand Manager
- Brand Management
- Brand & Packaging Design
- Campaign Art Direction
- Social Media & Marketing
Case StudyView → - File · 002Ongoing
IDENTITY
Brand & Packaging Designer & Project Manager
- Brand Identity
- Packaging
- Digital Design
- Adverts
Case StudyView → - File · 0032023
Pretty Nerdy
Co-Founder / Brand Director
- Brand Identity
- Management
- Print & Product Design
- Social Media & Marketing
Case StudyView → - File · 0042024
LIBERTY SUPPLEMENTS
Creative Brand Manager
- Art Direction
- Campaign
- Digital
- Website
Case StudyView →
// Field Operatives
Known associates & clients on record
Drag to scrub — feed loops continuously
Creative Skills Dossier
Brief examples of all my skills.
File 01 / 03
Material First
Material First
All packaging is designed with material in consideration. For example, if the material is metallic or has any hi-build, these are designed into the artwork layers.
Branding System
Branding System
All packaging design I create is always made with branding in mind — whether that's branding patterns, logos, colours or typography.
Shelf Presence
Shelf Presence
I always research other competitors to see what they're doing on the market. It's important any packaging designed is always working to improve the brand's positioning on the market.
Other Considerations
Other Considerations
Sometimes other things on the packaging have to be considered — such as unique bottle shapes, whether there is neck shrink-wrap and how the bottle is packaged.
Capabilities
Four core practices,
one point of view.
- 01
Brand Identity
Wordmarks, systems and guidelines for founders, studios and consumer brands.
- 02
Packaging Design
Structural and graphic design for products that need to earn a place on the shelf.
- 03
Campaign Design
Art direction and typographic systems that carry a season, a launch or a story.
- 04
Digital Design
Editorial websites, brand systems for product, and design language for interfaces.
About
London-based.
Concept to rollout.
I'm Nichal — a multidisciplinary brand creative working across identity, packaging, campaigns and digital for consumer brands in sports nutrition, retail, wellness and lifestyle.
Alongside design, I work in creative and brand management: building packaging architecture for ranges that run into the hundreds of SKUs, art directing campaigns, and taking work through artwork, production, ecommerce and international rollout.
Contact
Have a brand
worth building?
Open to senior in-house creative and brand roles, collaborations, and selected freelance work across identity, packaging, campaigns and digital. Tell me what you're building.