Building a growing sports-nutrition brand into a scalable visual system across 150+ products, campaigns, digital platforms, and international markets.
Long-term creative brand management for a scaling sports-nutrition brand — packaging architecture, campaigns and international rollout since 2019.
Products / SKUs
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International Markets
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Retail & Online Partners
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Campaigns Delivered
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Case Notes
The thinking behind the work.
The problem
Growth faster than the design could keep up with
Since 2019 Refined Nutrition has added categories, flavours, formats and export markets at pace. Designing each launch individually would have produced a portfolio of unrelated packs — and a shelf where nothing looked like it belonged to the same company.
Design Decisions
- D-01
Flavour-led colour logic
Colour signals flavour, not sub-brand, so hundreds of variants stay navigable on shelf.
- D-02
Repeatable label structure
A shared grid means a new SKU is a configuration, not a new design project.
- D-03
3D before production
Photoreal renders unlock campaign and listing assets ahead of physical samples.
- D-04
Export-ready by default
Regulatory and multi-market information is designed into the architecture up front.
Role
- Creative Brand Manager
Skills Used
- Brand Management
- Brand & Packaging Design
- Campaign Art Direction
- Social Media & Marketing
- 3D, Motion & Digital
Tools Used
Full brief — detail
Refined Nutrition is a UK sports-nutrition brand with a growing portfolio spanning performance supplements, everyday wellness and lifestyle products. Since 2019, I have helped shape how the brand looks, communicates and expands. I've helped build identity, packaging, product launches, ecommerce, exhibitions, and supported international growth.
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