Retail brand management and campaign design for a growing UK sports-nutrition retailer — one visual system across stores, ecommerce, promotions and a product range of 1000+ lines.
Retail brand management for a multi-site sports-nutrition retailer — one system across stores, ecommerce and promotional campaigns.
Retail Sites & Channels
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Product Range Managed
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OOH Placements
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Campaigns Delivered
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Case Notes
The thinking behind the work.
The problem
A growing retailer, an ever-changing range
Liberty Supplements sells supplements, vitamins, functional foods and accessories across physical stores and online. New store openings, constant promotional cycles and a range running into the thousands of third-party and own-label lines meant the brand risked looking different in every window, feed and inbox.
Design Decisions
- D-01
Promotional hierarchy
Offer, product and mechanic occupy fixed typographic tiers so no promotion drowns its own message.
- D-02
Channel adaptation
One layout logic re-cropped for feed, email, signage and tabloid print instead of channel-specific brands.
- D-03
Range vs. own-label
Stocked third-party lines are treated as merchandised product; own-label work carries the full identity system.
- D-04
Speed as a brand rule
Templates let weekly promotions ship fast, so commercial pace never forces off-brand artwork.
Role
- Creative Brand Manager
Skills Used
- Art Direction
- Campaign
- Digital
- Website
- Social Media & Marketing
Tools Used
Full brief — detail
Liberty Supplements is a growing UK sports nutrition retailer offering supplements, vitamins, functional foods and accessories both online and through its physical stores. I developed a wide range of brand, campaign, retail and digital assets to create a consistent and recognisable customer experience across every touchpoint.
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